The AI-native marketing blog
Field notes on AI-native marketing for early-stage B2B SaaS. How to build the demand engine, automate the busywork, and ship like a team several times your size.
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The demand-gen and AI-native plays I actually run, a few times a month.
How to build a custom marketing dashboard with Claude Code
Stop losing a day a month to manual reporting. Build a lean dashboard with Claude Code, and keep it small enough to stay useful.
B2B SaaS SEO with AI: how a small team builds organic into a top channel
Volume loses. How a lean team uses AI to make organic a top revenue channel: strategy first, bottom-funnel pages, and the workflow that runs it.
Multi-touch attribution for early-stage SaaS
First-touch attribution lies. Track two things instead of a fancy model, and report what actually drives pipeline.
How to build an AI-native marketing stack on a startup budget
The lean stack I actually run: the tools by layer, what to skip, and the wiring move that beats spending more.
Fractional marketing leader vs. your first full-time hire
An honest framework from someone who has done both: when to go fractional, when to hire full-time, and how to choose.
How to build a B2B SaaS demand engine from scratch
The real order of operations for taking marketing from zero to a primary revenue channel, from a first marketing hire.
11 marketing tasks early-stage SaaS teams should automate with AI
The 11 tasks I automate with AI, with the real before-and-after on each, and the ones to keep human.
AI marketing automation for B2B SaaS: the playbook behind a two-person team
Most teams use AI like a smarter Google. Here is how to treat it as a system that runs your marketing, with a real example.
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Occasional, practical notes on AI-native marketing for early-stage B2B SaaS. No spam, no fluff, unsubscribe anytime.