The AI-native marketing blog
Field notes on AI-native marketing for early-stage B2B SaaS. How to build the demand engine, automate the busywork, and ship like a team several times your size.
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A SaaS messaging framework that turns your feature list into a story a buyer can follow
Feature lists make buyers do your job. The four-part order a stranger can follow, the three kinds of homepage headline, and the words that empty a message. Lesson 5 of the playbook.
How to pick a beachhead market so your first customers come from one place
Selling to everyone leaves every page generic. What a beachhead market is, five questions to pick yours in one sitting, and when to widen. Lesson 4 of the playbook.
How to position a SaaS product so buyers get it on the first pass
Buyers misunderstand products described from the inside. Five written questions, one two-hour sitting, and the one-sentence test. Lesson 3 of the playbook.
B2B SaaS marketing strategy: the five systems every company needs
Channels are not a strategy. The five systems that are, the symptom when each one breaks, and how to tell which is your bottleneck. Lesson 2 of the playbook.
Marketing for technical founders: you built the product, now nobody knows it exists
Why capable founders feel lost at marketing, the advice that wastes their budget, and the order of operations that fixes it. Lesson 1 of the playbook.
How to build a custom marketing dashboard with Claude Code
Stop losing a day a month to manual reporting. Build a lean dashboard with Claude Code, and keep it small enough to stay useful.
B2B SaaS SEO with AI: how a small team builds organic into a top channel
Volume loses. How a lean team uses AI to make organic a top revenue channel: strategy first, bottom-funnel pages, and the workflow that runs it.
Multi-touch attribution for early-stage SaaS
First-touch attribution lies. Track two things instead of a fancy model, and report what actually drives pipeline.
How to build an AI-native marketing stack on a startup budget
The lean stack I actually run: the tools by layer, what to skip, and the wiring move that beats spending more.
Fractional marketing leader vs. your first full-time hire
An honest framework from someone who has done both: when to go fractional, when to hire full-time, and how to choose.
How to build a B2B SaaS demand engine from scratch
The real order of operations for taking marketing from zero to a primary revenue channel, from a first marketing hire.
11 marketing tasks early-stage SaaS teams should automate with AI
The 11 tasks I automate with AI, with the real before-and-after on each, and the ones to keep human.
AI marketing automation for B2B SaaS: the playbook behind a two-person team
Most teams use AI like a smarter Google. Here is how to treat it as a system that runs your marketing, with a real example.
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