Own and scale your marketing function end to end. I step in as the senior marketing owner, strategy, team, and execution under one roof, and run the first-marketing-hire playbook for you.
Best for
Seed to Series B SaaS with no senior marketer
Format
Embedded, hands-on
Owns
Strategy, team, demand, ops
Investment
Scales with scope
Most early-stage teams don't need another advisor. They need someone to own marketing outright and be accountable for the number. Embedded leadership means I take full responsibility for the function: I set the direction, build the engine, hire and coach the team, and report results the board can trust, the same way I've done it as a first marketing hire more than once.
When I embed, I own the whole function, not a slice of it. That means the strategy, the engine, the team, and the number:
The engagement follows a clear arc, from diagnosing the funnel to leaving behind a function that runs without me:
Diagnose the funnel, data, and team in the first weeks, and align on the revenue targets that matter.
Stand up the funnel, attribution, and core channels, and wire in the AI tooling that keeps it lean.
Hire to fill the gaps, compound what works, and leave behind a function that runs without me.
A marketing function that sources real pipeline, a team that runs on its own, and systems that keep compounding after the engagement ends, not a dependency on me.
I step in as your senior marketing owner and run the function end to end: strategy, team, demand, and ops, accountable for the number. It's the first-marketing-hire playbook run for you, for teams that need someone to own marketing outright, not just advise on it.
Embedded is full ownership and accountability for the function; fractional is part-time direction layered on an existing team. Choose embedded when no one senior owns marketing and you need someone to build it and answer for results. Choose fractional when you have a team that needs leadership, not a builder.
Yes. Hiring, onboarding, and coaching the team is part of owning the function. I build the engine, then hire to fill the gaps around it and coach people up, so by the end there's a team that runs without me, not a dependency on me.
Seed to Series B SaaS that has no senior marketer and needs marketing to become a real revenue channel. If you have product-market fit and budget but no one owning growth, this is the fit. Earlier than that, a build sprint or advisory engagement usually makes more sense.
Who I work best with
If that's what you need, I'll gladly point you to people who do it well.
Other ways to work together
I help high-growth B2B SaaS teams turn marketing into a primary revenue channel.